Whisky casks. A solid investment alternative.
Doing this Right
When Atlantis Financials rebranded as Atlantis Group, it joined a group of companies among which is Atlantis Acquisitions. An entity designed to introduce alternative investments to clients.
What does an investor look for when choosing alternatives?
When the client has already chosen regular contribution solutions in mutual funds. Ideally funded by a structure of income-generating assets, also chosen or developed by the same entity, or Atlantis Private Equity. The structure is now in place. A self-funding ecosystem that reinvests passive income, snowballing it over time, using dollar-cost-averaging and compounding, to maximize the growth of cash over time.
For us at Atlantis Group, the cash that will support a person to reach financial freedom is surely not cash in the bank. But liquid assets in the market. Shares of large-capital companies that are building the future of the planet.
When that structure is built. It should be supported with investments that are unrelated to real estate or the stock market. That are in their own world. Have their own demand. Are not subject to market sentiment, or even most of the time, to geopolitical movements.
Whisky is one of those investments. Investing in casks (barrels) that is.
A whisky cask is part of the Scottish culture, as goes their saying "today's rain is tomorrow's whisky". It also makes up to 20% of the exports of the UK.
Add to that the fact that whisky casks must, legally, be stored in bonded warehouses with the HMRC (UK customs), and insured by a top-tier insurer.
These elements show how solid and serious this investment is.
When Charbel Khoury and the team at Atlantis Financials, Atlantis Acquisitions, and Atlantis Private Equity went to Scotland. They sought to put their finger on the elements that make this investment solid. "You walk into a warehouse, you can see a Macallan cask that shows an initial purchase price of, for example, 200 British Pounds, back in 1980. It's now worth 860,000 pounds. It's mind blowing!".
That's the beauty of whisky investment. The wood of the cask, and the components of the spirit, which are water, barley and yeast, will increase in price over time due to inflation. There is no escaping that. Giving the cask an aspect of preservation of capital.
Add to that the maturing of the spirit over time. And you've got a few, or a lot of percentage points of growth in value over time.
Sure, demand plays a role. And no investment is without risk. But on such traditional, internationally cherished crafts, the drop in demand is not likely to beat the jump in value.
Clients who own casks have been offered access to the Atlantis Whisky Private Club, as well as the Custodian Club in Scotland. Where they get to be part of a group of experts and enthusiasts, and have access to interesting mature casks that could be as old as 30 years.
The clients also get access to an online system showing them their casks, and a tool that gives them an approximate value, so that they're always informed about their investment.
While investors have been tricked a lot when choosing investments. Whether by choosing the wrong supplier, the wrong structure, or the wrong legal framework. Atlantis has always sought to be very thorough in choosing all the above. Investing in them themselves first. Sometimes waiting up to a few years, before introducing them to clients.
Imagine seeing the world or the region on fire. And knowing that you own Real Estate in Europe that is funding contributions in Mutual Funds around the world, including the S&P500, India and China. Supported by an investment in Whisky casks in Scotland. And maybe some other alternatives in other parts of the world.
It's the Atlantis Financial Freedom Ecosystem.
It makes you feel financially Solid. Invulnerable. Superhuman.